One of the most recognizable British bookmakers, Betfred offers a huge variety of services: sports bets, online casino games, bingo, and poker. It was founded in 1967 by Fred and Peter Done, and over time, the company has grown into one of the most extensive and old-established betting concerns in Great Britain.

In Halesowen, Betfred operates both in the physical betting shop and an online platform, allowing customers to place bets on various sports like football, horse racing, tennis, and more. The company also provides options for virtual sports, lotteries, and games of chance.

Along with its betting services, Betfred has diversified into related areas such as mobile gaming, offering apps for both sports betting and casino gaming so that the customers can access it on-the-go. It also does sponsorship within the sport category as part of its PR tool to gain more visibility and reputation.